Thor Lee

[Yu Ming Li]

yumingli.thor@gmail.com

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Content

Experience & Projects

Education & Certificates

Honor & Awards

Volunteer Work

Tech Skills

Google

Sr. UX Designer

JAN 2022 – present · Mountain View, CA, USA

Leading UX strategy for complex data, multi-platform ecosystems — orchestrated large-scale commercial monetization for Maps Ads and spearheaded the cardiovascular architecture for the major global launch of the new Google Health App (2026). 

Google Maps Ads

• Strategic UX Leadership: Leading cross-platform desktop, mobile, and in-car UX for complex geographical and commercial ecosystems.

• AI Tooling Innovation: Pioneered the integration and internal utilization of Gen AI prototyping concepts, accelerating design velocity and xFN alignment efficiency.

Google Health/Fitbit

• Next-Gen Health Architecture: Led the core cardiovascular UX architecture and health monitoring framework for the new Gen AI-powered Google Health App and Google Health Coach ecosystem, culminating in its 2026 global flagship launch. Strategically designed a proactive, regulation-compliant system safeguarding against FDA medical device liabilities while maintaining absolute clarity for actionable user insights.  

• Privacy-First Identity Migration: Designed the sensitive health data-sharing experience within Fitbit's identity migration to Google, collaborating directly with global Legal and Privacy partners to resolve critical regulatory blocks, resulting in the secure migration of 8M+ accounts.

Amazon

Sr. UX Designer, Amazon Care

OCT 2020 – JAN 2022 · SEATTLE, WA, USA

Spearheaded end-to-end virtual and in-person patient and clinician experiences across iOS and Android, driving critical nationwide product expansion during the COVID-19 pandemic. 

• Workflow Efficiency Optimization: Designed and shipped the Dynamic Service Quick Access feature, streamlining care request protocols down to 4 taps and accelerating workflow efficiency by 50%.

• Telemedicine Scaling: Shipped core virtual care features, including dynamic video, chat routing, transfers, and reconnection states, to support secure, rapid national scaling.

• Executive Vision & Engagement: Engineered immersive proof-of-concept models and high-fidelity interactive narratives for the Executive Briefing Center, directing conceptual vision alongside clinicians to drive C-level stakeholder and customer alignment.

NETGEAR

Sr. Manager, UX Connected Home Products

MAR 2020 – SEP 2020 · SAN JOSE, CA, USA

Established design operational models, managed an internal multidisciplinary design team and global agencies, and injected high-impact growth metrics for premium consumer IoT applications. 

• Premium Monetization Growth: Experimented with targeted Parental Control service promotions, resulting in a 155% increase in conversion rates.

• Subscription Optimization: Shipped the Smart Parental Control service, shortening the premium plan setup flow and optimizing complex data visualizations for the Internet Usage Dashboard.

• Onboarding Re-architecture: Reinvented and executed the core Wi-Fi router app onboarding experience, leading to a 16% boost in task completion rates.

Adobe

Design Manager & Product Lead

AUG 2017 – FEB 2020 · SAN JOSE, CA, USA

Managed and developed a high-performing, multi-disciplinary design team serving Creative, Document, and Experience Clouds business units, achieving an 80%+ favorability rating in annual employee surveys.

• Enterprise Administration Re-design: Launched an automated onboarding architecture that reduced enterprise license deployment time by 96% (enabling Azure Active Directory integration in 30 mins vs. previous 2 weeks to 6 months).

• B2B Service Optimization: Redesigned and modularized the customer support ecosystem, reducing enterprise customer support resolution time by 21% (from 8+ days down to 6.6 days).

• 0-to-1 AI Automation Services: Spearheaded the product UX strategy and execution from concept to functional, AI-powered automation service prototypes (auto-crop, resizing, replacing color, background removal); studied and validated with 60+ global customers across workshops in London, UK, and demonstrated live at Adobe MAX 2019.

Rhumbix

Lead Designer

MAR 2016 – JUL 2017 · SAN FRANCISCO, CA, USA

Drove product design strategy for an agile, 0-to-1 mobile construction tech startup, conducting extensive on-site field studies and contextual interviews with foremen to streamline legacy, heavy paper processes into intuitive mobile solutions.

• Efficient Digitalization: Designed and shipped the core timekeeping module, slashing foreman administrative time from 40+ minutes of paper processes down to just 5 minutes for a 10-person crew.

• Analytics & Traffic Growth: Redesigned and launched the primary web experience, driving an 182% increase in daily traffic sessions, 187% increase in user acquisition, and 170% boost in visit duration.

Gallery

Citrix Systems

Sr. Product Designer

DEC 2011 – MAR 2016 · SANTA CLARA, CA, USA

Led global scale design initiatives for enterprise IT virtualization, standardizing complex administrative workflows and cross-platform experiences across 13 products and 3 geolocations.

• Cross-Platform Portal Architecture: Designed and shipped the next-generation Citrix Receiver (the core enterprise app access portal) uniformly across iOS, Android, Windows, Mac, Chromebook, and HTML5 browsers.

• 0-to-1 Corporate Innovation: Selected for the Citrix Startup Accelerator Innovation Program; co-founded, designed, and launched Cubefree, an iOS app helping remote professionals locate optimized workspaces.

Corel

Sr. UI Designer

AUG 2010 – OCT 2011 · TAIPEI, TAIWAN

Streamlined complex digital graphics and photo-editing toolsets into user-centric desktop software interfaces, significantly lowering the learning curve for global creative enthusiasts and prosumer users. Shipped key flagship products including PaintShop Pro X4, AfterShot Pro, and WinDVD.

CyberLink

UX Specialist

FEB 2010 – JUL 2010 · TAIPEI, TAIWAN

Designed intuitive user interfaces for flagship digital media and playback software ecosystems, optimizing complex audio/video processing workflows for OEM PC bundles and global consumer distribution. Shipped 3D Slideshow, PowerCinema OEM, PowerDirector, YouCam desktop apps, while creating 3D/AR content assets and rebranded icon systems.

HTC

Sr. GUI Designer

SEP 2009 – JAN 2011 · TAIPEI, TAIWAN

Designed core mobile UI/UX frameworks and interactive interface guidelines during the smartphone explosion, bridging embedded hardware capabilities with intuitive touch interactions for global device rollout. Shipped customized HTC Sense, Music Player, TV, Footprints, Camera, and Voice Recorder apps.

ASUS

UI Designer

MAY 2007 – AUG 2009 · TAIPEI, TAIWAN

Designed consumer hardware-software interface interactions and desktop companion applications, seamlessly integrating physical device controls with digital workflows to optimize global user onboarding. Co-developed custom GPS navigation systems in partnership with Garmin, and shipped the Glide UX framework across Windows Mobile smartphones (M20, M10, P565/552/320 series) and personal navigation devices (R700/710 PND).

Graphics Designer and Photographer, Freelance

MAY 2006 - MAY 2007 · TAIWAN

Teaching Assistant, Chung Yuan Christian University

JUN 2004 - JUN 2006 · TAIWAN

Radar Operator, Coast Guard Administration, Military Service

OCT 2002 - MAY 2004 · TAIWAN

Education & Certificates

Growth Series, Retention + Engagement Deep Dive, Experiment + Testing Deep Dive, Reforge

2019 – 2020 · USA

Business Perspectives for Creative Leaders, Executive Education, AIGA, Yale School of Management

2017

Analytics and User Experience, Design Tradeoffs and UX Decision Frameworks, Information Architecture, Measuring User Experience, Nielsen Norman Group UX Certification

2016 & 2018 · USA

Citrix Startup Accelerator Innovation Program, founded and launched Cubefree iOS app

JUN 201 · SANTA CLARA, CA, USA

B.A. Commercial Design, Chung Yuan Christian University

SEP 1998 – JUN 2002 · TAIWAN

Honor & Awards

UX Australia 2014 conference speaker, “Practical Visualization”

AUG 2014 · SYDNEY, AUSTRALIA

User Friendly 2014 workshop host, “Practical Visualization"

NOV 2014 · WUXI, CHINA

ASUS Photography Contest silver prize, “Peacock“

2008 · TAIWAN

Phi Tau Phi Scholastic Honor Society

2002 · TAIWAN

Volunteer Works

Stop Wage Theft movement

2016 - 2018 · SAN FRANCISCO BAY AREA

Leukemia & Lymphoma Society fundraising program Team in Training, Lavaman Triathlon

2012 · SAN FRANCISCO BAY AREA

Taipei Fine Arts Museum, docent

2008 · TAIPEI, TAIWAN

Technical & Design Stack

Generative AI: Rapid prototyping, context modeling, and research synthesis via Google Gemini, AI Studio, Antigravity, NotebookLM, and Figma Make

Product Design: Figma, Adobe Creative Cloud, Design System, Information Architecture, Data Visualization

Research & Analytics: UserTesting.com, Concept Evaluation, Usability Testing

Visual Craft & Motion: HTML5/CSS3, After Effects, Lightroom, Graphic Design, Photography